Dashboard Pages

Learn to navigate your sparkum

The dashboard includes Overview, Schedule, Analytics, and Engagement pages. Navigate using the sidebar menu. Switch between teams using the team selector.


Overview features

Overview


View overall performance metrics and trends across all connected accounts.


Social Media Metrics

Key Metrics

See total views, likes, comments, shares, and impressions with percentage changes compared to the previous period.

Analytic Graphs

Interactive line graph shows performance trends over time. Toggle between views, likes, comments, and shares. Hover over data points to see exact numbers.

Time Period

Choose 7d, 30d, 90d, 1y, or all time from the dropdown. All metrics and graphs update automatically.

Top Performing Posts

View posts with the highest engagement based on likes, comments, shares, and reach.

Schedule

View and manage all scheduled posts in a calendar view. See your content calendar at a glance and edit or delete posts before they publish.


How to Schedule

Scheduled Posts

See all scheduled posts organized by date. Posts are labeled by platform. Click any post to view details or edit.

Switching Views

Switch between week view for detailed daily planning and month view for overall strategy. Toggle views using the view selector buttons.

Filtering Posts

Filter posts by status: All, Posted, Scheduled, or Draft. Use the search bar to find specific posts.

Analytics

Analyze your social media performance with three tabs: General, Demographics, and Post Insights.


Learn about Instagram Metrics

General Tab

Performance metrics:

View totals for impressions, views, likes, shares, and comments with growth percentages compared to the previous period.

Charts and Visualizations:

See views trends over time, engagement by platform, followers by account, views by content type, platform comparisons, and peak engagement hours.

Growth trends:

Charts show performance over time with automatic comparisons to previous periods. Percentage changes indicate growth or decline.

Demographics

Audience demographics:

View age, gender, and location data through charts and graphs. Data comes from your connected platforms.

Using demographic Data:

Use this information to tailor content, posting times, and platform focus to match your audience.


Learn about audience sementation

Post Insights

Individual post performance:

See detailed metrics for each post including views, likes, comments, shares, reach, and engagement rate.

Post-level metrics:

Identify which posts perform best and understand what content drives engagement.

Engagement Page

Manage all comments and messages from your connected platforms in one place.


How to benchmark engagement rates

Viewing Comments

Select a channel from the left sidebar to see all posts. Click a post to view its comments. Comments show the author, profile image, timestamp, likes, and text.

Responding to comments

Click "Reply" on any comment to respond. Type your reply and submit - it posts directly to the platform. For Instagram, you can also delete or hide comments.