Analytics

Analyze your social media performance with three tabs: General, Demographics, and Post Insights.


Learn about Instagram Metrics

General Tab

Performance metrics:

View totals for impressions, views, likes, shares, and comments with growth percentages compared to the previous period.

Charts and Visualizations:

See views trends over time, engagement by platform, followers by account, views by content type, platform comparisons, and peak engagement hours.

Growth trends:

Charts show performance over time with automatic comparisons to previous periods. Percentage changes indicate growth or decline.

Demographics

Audience demographics:

View age, gender, and location data through charts and graphs. Data comes from your connected platforms.

Using demographic Data:

Use this information to tailor content, posting times, and platform focus to match your audience.


Learn about audience sementation

Post Insights

Individual post performance:

See detailed metrics for each post including views, likes, comments, shares, reach, and engagement rate.

Post-level metrics:

Identify which posts perform best and understand what content drives engagement.