Analytics

Analyze your social media performance with three tabs: General, Demographics, and Post Insights.


Learn about Instagram Metrics

General Tab

Performance metrics:

View totals for impressions, views, likes, shares, and comments with growth percentages compared to the previous period.

Charts and Visualizations:

See views trends over time, engagement by platform, followers by account, views by content type, platform comparisons, and peak engagement hours.

Growth trends:

Charts show performance over time with automatic comparisons to previous periods. Percentage changes indicate growth or decline.

Demographics

Audience demographics:

View age, gender, and location data through charts and graphs. Data comes from your connected platforms.

Using demographic Data:

Use this information to tailor content, posting times, and platform focus to match your audience.


Learn about audience sementation

Post Insights

Individual post performance:

See detailed metrics for each post including views, likes, comments, shares, reach, and engagement rate.

Post-level metrics:

Identify which posts perform best and understand what content drives engagement.

Features

Analytics

Scheduling

Engagement

Publishing

Teams & Brands

Overview

Built For

Personal Users

Small Creators

Large Creators

Small Businesses

Large Businesses

Small Companies

Large Companies

Social Media Automation

Social Media Managers

Personal Account Managers

Documentation

Getting Started

Dashboard Pages

Content